AI & Digital Strategy Consultant
17+ years turning search algorithms, content systems, and emerging AI into measurable growth—for B2B & B2C companies that expect results, not reports.
What I Do
Each engagement is built around your business model, not a template. Whether you're integrating AI tools, building organic search authority, or scaling content operations—there's a deliberate strategy behind every move.
Helping organizations navigate the AI landscape—from tool evaluation and workflow integration to building AI-assisted content operations. As an active AI/SaaS beta tester, I translate emerging tech into practical advantage.
Full-spectrum SEO: technical audits, content strategy, link outreach, and analytics. Built around sustainable, algorithm-resilient ranking—not quick wins that fade. MOZ, SEMRush, ahrefs, and Screaming Frog in the toolkit.
Google and Bing campaign management with a focus on conversion efficiency. Bing Certified. Data-driven bidding, audience segmentation, and landing page strategy to maximize every dollar of ad spend.
Editorial direction, content briefs, SEO-aligned publishing calendars, and copy editing—from industrial B2B to consumer wellness. Built and led content teams for multi-site brands at scale.
Turning raw data into strategic clarity. Google Analytics 4, Search Console, Looker Studio, and Domo dashboards that surface the metrics that actually matter—and make them accessible to non-technical stakeholders.
Integrated marketing strategy across organic, paid, and social channels. Competitor research, market positioning, and growth roadmaps for businesses ready to play the long game. HubSpot and GoHighLevel familiar.
About
"Not a generalist who learned SEO—a specialist who mastered digital before it was a department."
I've been doing this since the early days of search—before algorithm updates had names, before "content marketing" was a phrase, before AI was anything more than science fiction. That history isn't nostalgia; it's pattern recognition. I've watched platforms rise and fall, tactics peak and decay, and a few durable truths hold steady through all of it.
Today, I work with B2B companies, industrial brands, and insurance clients who want a strategist that can hold their own in a technical conversation and still write copy that converts. As an active AI and SaaS beta tester, I also help organizations think through how to integrate emerging tools without disrupting what's already working.
Based in the Great Lakes region. Working with clients across the country.
Industries
Not every consultant can speak your customer's language. Over 17 years, I've built fluency in the terminology, buying cycles, and compliance considerations across more than a dozen sectors.
How I Work
A deep look at what's working, what's not, and what's being missed. Technical SEO audit, competitive landscape, analytics review, and AI readiness assessment.
Clear priorities, realistic timelines, and measurable goals. No 80-page decks that collect dust—an actionable roadmap you can actually execute against.
Hands-on implementation, campaign management, content direction, and AI integration—or oversight of your internal team. Whichever your situation calls for.
Real reporting against real KPIs. Looker Studio dashboards, monthly reviews, and continuous refinement. Strategy evolves as results come in.
Ready to grow?
Available for consulting engagements, retainer work, and select project-based assignments.
Get in Touch